The definition of branding – video version
I’m playing around with video blogging and using video in general in anticipation of launching my own small business social networking site called The WorkBench. (There will be more on that soon.)...
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Sometimes a cat will bark
In a rather obvious nod to the great book, Waiting For Your Cat to Bark by the brothers Eisenberg, I would like to suggest that their advice, figuring out what works and doing it better rather than...
View Article2008 will be the year of the personalized social business network
Look, I don’t really think that the mySpaces and Facebooks of the world are that important for the typical small business as they stand today. There may be very practical business reasons for some to...
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New look and more better userness
Look, if you’re visiting here for the first time, you might not notice that I’ve completely overhauled the site. Not just the blog, the entire Duct Tape Marketing site. This redesign was very overdue....
View ArticleLet’s get more social
Social networks are something that I believe small business folks should tap. Some offer small businesses more than others, but you’ve got to get in there and find ways to use these growing resources....
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Learning about new media
You may still feel like you are a fish out of water when it comes to wading into social networking pond (don’t you love mixed metaphors?) but you do need to educate yourself on new and emerging tools...
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Is networking online really that different?
With all of the hoopla these days about networking online I can’t help but wonder why people get so confused about how to approach these new tools. See, networking is networking, only the tools that...
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The Hierarchy of Social Marketing
I think one of the things that small business marketers struggle with around the entire topic of social marketing is trying to jump into the new new thing without enough analysis of what they should...
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What Most Small Businesses Are Doing Wrong on Social Media (And 5 Tips For...
I’m taking some vacation time this week and I’m actually going to stand waist deep in the Columbia River in Oregon and cast for Trout. (Don’t worry I won’t hurt any I’m strictly a catch and release...
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Not Having a Blog Is Not An Option
Thursday is guest post day here at Duct Tape Marketing and today’s guest is Joel Libava – otherwise known as The Franchise King – Enjoy! If your business doesn’t have a website, it doesn’t have a...
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